Adults Watch Nearly 40 Minutes of Mobile Video Each Day

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ReelSEO published an article last year highlighting YouTube’s priority on Mobile Video. The article cited a study by eMarketer predicting the average adult would watch 39 minutes of mobile video per day in 201517 minutes on smartphones and 22 minutes on tablets.

While “lean back” video consumption will account for some of this mobile video viewing, much of this mobile viewing behavior is the result of engaged, “lean-forward” searching for informative video in the course of daily activities. Your target customers are equipped with the ability to search for video on the spot. Are you anticipating the questions they will have by preparing quality videos answering these questions before they ask them?

Are you publishing videos on a regular basis to establish authority both with search engines and with your target customers? Are you placing videos throughout your website on relevant pages and in blog posts so your target customers will find and benefit from your videos once they are on your website?

If you want to get started and take advantage of these steadily growing trends in mobile video viewing, contact NRV, and we will show you our turnkey program that will equip you with the right kind of video content to dominate your market.

CLICK HERE to read the original article from ReelSEO.

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com

The Importance of Placing Videos on Your Website Pages with Thumbnail Images & Play Buttons

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It cannot be overstated how important it is to place videos on your website pages and to show you have them by using thumbnail images with play buttons. (The same goes for your blog posts!)

Perhaps you understand it is important to have helpful and educational videos for your company; in fact, it is very likely that is why you are reading this article right now. We have a wealth of information here for you that will help you and others in your company to more fully understand why that is true. However, many businesses and professionals will go through the steps of planning, creating, and even publishing these types of videos, but they fail to complete an extremely important and beneficial step in the distribution of their finished videos: They fail to embed their videos on their company’s website pages.

Visitors to your website appreciate having videos prepared that will explain answers to their questions or to explain the topic covered on a page of the website. For example, a personal injury firm may have a page on auto accidents, and they should have videos on that page explaining answers to common questions from clients and visitors regarding what they can do if they find themselves in such a situation, as well as an explanation of the processes that will likely be involved.

Most embedded video players, including YouTube, will display a “play” button over the video player or representative image (often called a thumbnail image) to indicate it is a playable video. If your video player does not show such a play button, then you need to prepare a thumbnail image, complete with a superimposed play button. Embed code for most players – including YouTube – is readily available, and can be pasted into the “html” or “text” of a website. Your webmaster should know what to do if you ask for it. If you have any questions, please don’t hesitate to ask us at NRV – We will be happy to explain it to you further.

Such an educational video could and should also be embedded in its own blog article, with the text below the embedded video supporting the content of the video itself. One common mistake when posting videos to blog articles is to fail to represent that there are videos in the blog’s preview. That is, many blogging platforms allow the webmaster to control how much of each article is shown before the visitor clicks on the article itself, and many times no thumbnail image is there to represent the video content. Or, if there is a thumbnail image, there is no play button. It is advisable to include either the embedded video in the blog article preview itself or to include a representative thumbnail with a play button. One may even go so far as to include “(Video)” in the article headline or include a “video” icon that makes it clear the visitor has the option to watch a video… The visitor will be more likely to click through to the article, to stay on the page longer, to appreciate the information and have a positive experience… And, this also positively affects your website’s SEO.

To recap:

  • Your company needs informative and educational videos
  • You need to embed those videos on your website’s topic pages
  • You need to embed those videos in blog articles (published consistently as new content, along with your videos – Search engines love that for SEO!)
  • You need to make it visibly clear that these videos are available, using video embed code and/or thumbnail images with superimposed “play” buttons.

Contact NRV to learn more about creating great video content for your company or brand!

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com

Why You Should Upload Native Videos to FaceBook

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You may or may not have heard of “Native Videos” or “Uploading Videos Natively”, but all this really means is that for whatever platform to which you are posting an online video, you would be uploading the video file directly through their interface. For FaceBook, this would mean using their video upload interface to upload the file, and NOT copying and pasting a YouTube URL.

I don’t want you to get the mistaken belief that copying and pasting a YouTube video URL is a bad thing in itself – It’s not; it can actually increase the reach of the YouTube version of your video… However, FaceBook has become biased towards “native” videos that live in their system, and it treats them very differently. In the FaceBook environment, the same video uploaded natively to FaceBook is more likely to be noticed and viewed by more people. Therefore, you should upload native videos to FaceBook.

Natively uploaded FaceBook videos autoplay silently in a FaceBook user’s news feed, and clicking on the silently auto-playing video starts the sound. The motion is likely to catch one’s attention, and words on the screen can be read as it silently plays. Users on FaceBook recognize it as a video, and all of this may pique their interest. In contrast, a YouTube URL, while playable as embedded in FaceBook upon clicking, will only show a static thumbnail image.

Native uploads reach twice as many people, get three times as many shares, and get seven times as many comments on FaceBook

FaceBook also prioritizes the content it displays in users’ news feeds, and it is biased toward displaying videos natively uploaded to FaceBook. YouTube and FaceBook are now competitors for online video on the web. Each has its strengths, strategies, and priorities, but it does not make sense for FaceBook to encourage its users to leave the FaceBook environment to watch a YouTube video, which could happen any time a YouTube video is clicked in a FaceBook feed.

If you are still not sold, you should also know that Search Engine Journal studies show these native uploads reach twice as many people, get three times as many shares, and get seven times as many comments on FaceBook.

You could upload natively to FaceBook AND share YouTube videos on FaceBook. If your company is not using your videos on social media, you should recognize you are missing out on a great opportunity for more reach. If you are, you should recognize the opportunity to optimize your video sharing practices. If you need video – and you know you do – we at NRV will be happy to help you create a consistent flow of high-quality, informative videos for your target customers, and we are happy to answer any questions you may have about these processes.

Contact NRV to learn more about creating great video content for your company or brand!

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com

Run Your Business While Implementing Video Marketing

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You are busy with your business. You know you need video, and you understand that you need to implement video content marketing with a clear plan. However, you are finding it is difficult to follow through. You probably do not have a video producer in house that has a clear understanding of video content marketing and a vision of how to apply it within your company.

Perhaps you have tried to do video, but have become distracted by other work, and consistent publishing of new and helpful video content has been delayed. Or, perhaps you want to begin publishing educational information for your customers, but you do not have the time and resources to do it effectively at the scale your target customers demand. What you need is to run your business while implementing video marketing.

At NRV, we have the solution: Our Turn-Key Video Content Library program works with you to produce a series of helpful and informative videos your target customers are already searching for – and are currently not finding on your website. With a small investment of your time, we coordinate with you and your team to produce several months’ worth of videos and supporting written content that can and should be displayed on your company’s blog, website pages, and social media platforms. These are also great tools for qualifying and following up with customers.

As we release your videos for you month after month (following your initial one-day video shoot), you will develop an entire library of information in the preferred format of internet searchers on both desktop computers and mobile devices – video. By offering help – not hype, you create a bond with your target customers before you meet them face to face, and you can prepare answers to their common questions for an immediate and searchable customer service experience. This is an opportunity to put your best foot forward, and ahead of your competitors that are either not utilizing video or are doing it wrong.

With over 5 years of producing and publishing these kinds of videos for our clients, you get the benefit of a proven formula that also builds on nearly 30 years of video marketing from the early days of cable television, optimized for engagement with today’s information-hungry internet searchers. You are an expert on your business, and you have the information your target customers are craving. Use that to your advantage with video – with only a small initial time investment – and then focus on your business while we deliver your video content on schedule to your target customers and your web/marketing team.

Contact NRV to learn more about creating great video content for your company or brand!

guru
The Video Content Marketing Guru writes for New Relevant Video LLC and currently oversees the day-to-day content production review and publication staff. His (or her) identity is kept anonymous in order to thwart the efforts of the NSA and support the Witness Protection Program.

New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
Call Us: (800) 301-6925
Email Us: info@newrelevantvideo.com