In January 2014, The Guardian published an article titled, “Why online video is the future of content marketing”, and many of the claims and predictions have come true or are on track to surpass the earlier projections.
The article begins by asking, “If it were five years in the future, would you be reading this article, or would you be watching it?” It then cites Cisco’s prediction that by 2017 video will account for 69% of consumer internet traffic. In 2014, 64% of the world’s internet traffic was video. It is now over two years later. Cisco is now saying video will be 80% of the world’s internet traffic by 2019. The same projection for the United States is 85%.
Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit … It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well.
The Guardian article closes by emphasizing that video production has become accessible, to ensure your video topics are relevant to your audience, and to be sure to use the tool to connect with your target customers across multiple channels, including social media. These are all major points around which NRV has built its programs.
New Relevant Video is an innovative production and marketing company that applies over 25 years of expertise to produce powerful, highly successful media that promotes products and services to a mass audience on broadcast television and the internet.
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